Monday 11 February 2013

Beat Chameleon Promo

http://www.youtube.com/watch?v=dok9Z2U0uMU

''Floor Gangz UK re-unite in Norwich, UK and collaborate with Strife TV for a Beat Chameleon promo. Filmed on a cold and wet Decembers evening by Doy.''


I am posting this video filmed by Andy Ward (Doy) because I enjoy the topic that it is about. It features breakin' with the dance crew 'Floorgangz'. The scenes are clear in picture, with good angles, such as the screenshot of a close up shot. B-boy Mouse blows smoke towards the camera and the dance scenes begin, so in terms of editing I think that helps set the pace.

Though this was filmed on a rainy day as said above in the quote, the wet weather and street lights makes the lighting look really good and vibrant.






This shot is my favourite because the tunnel creates a nice vanishing point and the lights help too. So this location fits perfectly.

There is an effect used as a transition from scene to scene, it is like a morphing effect but done very well because each morphing scene switches to a different dancer, so the editing is good as it keeps the viewer engaged by switching to different dancers. This editing technique is also made easier by keeping the camera in the same place so a fade in effect can be used.

Overall, since the location is outdoors and the director has depended on the lighting provided already, I think that the video has been filmed and edited really well for its main purpose, which is a promo trailer.






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