Logo Branding Change

The original appearance of the image without enhancement of colours, I think it looks very flat and does not attract the audience.

Enhanced the richness of the colours by adding 'inner shadows' on each country.

The previous colours I experimented with in a previous post conveyed a mixture of messages depending on the audience's location in the world.

The colour blue in the western culture means trust and authority, peace and calming and depression depending on the product's context. Purple means royalty, wealth, fame and spirituality. 

In Africa, focusing on West Africa blue means supreme creator and represents love, purple also symbolises royalty and prosperity.

These meanings worked within the context of my project but then I was given the idea of using skin tones since Africa is home to various brown and black shades of skin tones.

I decided to keep the idea of a colour gradient and placed the lighter and darker brown shades where you would find it in the countries. Brown which is categorised as an earthy tone have positive meanings such as life and growth.

 In context I am conveying the diversity of the people in the Africa, but in Africa also symbolising life and earth.

I have thought about conveying the African theme in my interviews by using native prints as the backdrop in my videos. I think this makes the video stand out and grab the viewers attention.

I have also managed to change the prints as often as possible.

Below is the final appearance 'intro' to each of the interviews.

Below is more experimentation of what font to use in the video. I looked at fonts that were made for the context of Africa but I felt they were cliche and cartoony.

I wanted a font that expressed boldness, confidence and pride.

I chose to use Trajan as the font for the title in the intro video which I personally feel gets the message across.

Below I was experimenting with different font colours, simultaneously keeping in mind the symbolism involved, and I experimented with placing the Africa map in different positions.