Harry Potter

The franchise of Harry Potter was well marketed and released at the right time.

There are a total of 7 books in the series: Harry Potter &  The Philosopher's Stone, Harry Potter & The Chamber of Secrets, Harry Potter & Prisoner of Azkaban, Harry Potter & The Goblet of Fire, Harry Potter & the Order of The Phoenix, Harry Potter & the Half-Blood Prince and Harry Potter & the Deathly Hallows.

There are were also 8 films released which visually told the story from the books. In terms of transmedia storytelling, the films do not move away from the stories in the book or deepen it so I would not class it as transmedia storytelling, but it is transmedia because the books have been transferred to another medium form.


There have been videogames based off the films and books, they mostly coincide with the storyline from the films and books, and the environment is based in and around Hogwarts.

There has also been a development of attraction parks created to give fans a real-life walkthrough and experience of the Harry Potter franchise. It serves as a profiting tourist attraction, two attractions exist in the UK and USA.

The author of the books, J.K. Rowling had the books aimed at children and teen audiences, some of the older books are mainly aimed at teens because there is more violence later on in the books. This means that the fans have grown with the franchise so have experienced the story as they grew up.

I would say as a Harry Potter fan, that most of the audiences can be classed as absorptive, even if they did not buy the games or watch all the films, most would have read the books because that was the first medium it was released.

During the release of each sequel, there was always a crowd of fans waiting outside book stores dressed up as their favourite characters, the reason that these audiences are more absorptive is because they are in their teenage years where school does not take up too much time and they have a lot of spare time to engage in their favourite hobbies. Being an absorptive audience requires time and curiosity that most children do possess.

However, in all the different mediums Harry Potter has been created in such as videogames, films and books, it is mainly books the books that have tried to deepen the storyline because the author wrote extended stories of characters brought up later on such as the Deathly Hallows and the Tales of the Beedle and Bard.