Tuesday, 29 October 2013

Transmedia Storytelling

Transmedia: is a method of telling stories across multiple platforms, this has evolved through advances in technology, high tech mobile devices.

The term was created by the Professor Marsha Kinder during the year 1991.
These are examples of transmedia that has been transferred across all these platforms:

  • Matrix http://www.imdb.com/title/tt0133093/?ref_=fn_al_tt_1

  • Lord of the Rings  http://www.imdb.com/title/tt0120737/?ref_=fn_al_tt_1


Worldbuilding is where the transmedia elements have been put into multiple channels that can be used to draw in more hype over the product and make the story more interesting based on characters from the film, game or movie.
Technology has changed the way we watch and experience entertainment, TV shows can be now uploaded to websites and viewed in countries that it is not available in, this can be an indicator of how well the show is doing and how the audience is reacting to it.

For me, this means that if I came up with an idea for a film or animation, I should also think about other ways of transferring it to multiple platforms. This would help me if I needed to pitch an idea to a company because I am giving my idea more foundation and substance.



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