Wednesday, 20 March 2013

COULD IT BE ARGUED THAT TRADITIONAL ART AND DESIGN MEDIA OUGHT TO BE ASSIGNED MORE ‘VALUE’ THAN DIGITAL MEDIA?- 3000 Word Essay

In this essay, it will be discussing whether traditional Graffiti has more value than digital Graffiti. To outline a clear discussion it shall bring up points to expand on. To begin, it shall be talking about the history of graffiti and how it has taken up new views and its emergence in different areas of the world.
The history of graffiti or drawings on objects is to have begun since cave and rock paintings/engravings emerged. This can be dated back to 40,000 to 10,000 BC times, which is known as the Upper Palaeolithic period. The paintings/engravings, discovered to be done by the ‘Magdalenian’, the name of the location site.
The Chauvet Cave situated in the Ardeche region of southern France, is a well-known famous prehistoric rock art site that was discovered in 1994. The most common method used to produce engravings was using flint and etching a drawing onto the rock. These engravings/paintings were a form of visual documentation that could have been done as part of rituals or a way of passing on information to other people that might have crossed through their area and drawings of animals was what was mainly seen. The main fact is that these engravings/paintings were placed in a position where it was available for everyone to see. These paintings/carvings is the way the people of that time would portray their events of the days or months.


The Cave Art Paintings of the Chauvet Cave. 2013. The Cave Art Paintings of the Chauvet Cave. [ONLINE] Available at: http://www.bradshawfoundation.com/chauvet/chauvet_cave_art.php. [Accessed 19 March 2013].


As time progressed, the Egyptians used similar methods of telling their stories and lives, this was present around 5000 BCE to 300 AD.
The earliest Egyptian art is found to be located in the Nile Valley around the Upper Egypt region. This art was engraved on the cliffs depicting the actions they engaged in with, this was done in the Palaeolithic period. The Pre-dynastic period, which is what it is called, saw these engravings being placed on pottery vessels or small stones.
These paintings and engravings from the Palaeolithic and Egyptian time were possible because these people used the public spaces or surfaces that were available to them to express on and document stories that they wanted to tell.
This act of communicating through use of a public space continued into the time when Hip Hop started to emerge. There shall be more focus now more on the type of graffiti produced in the Hip Hop era to modern graffiti seen today.
From the year 1966 onwards, graffiti was done by political activists that wanted to make statements to the government and other gangs around their area did graffiti. It was present in cities like New York, Los Angeles and Philadelphia. A name that was commonly seen around areas in Philadelphia was the writer, Cornbread. They would leave their names next to their work to get people to publicize up about them. As being a writer became more popular, people began to see more tags and graffiti around their areas. Mainly focused in the area of Brooklyn, writers would use the subway system as a way of getting their messages across because the train would travel the city so this way it would reach a number of places and people. A well known writer around that time in Brooklyn was ‘Friendly Freddie’, his work would be seen on the subway system and this helped increase his popularity. There was competition between writers to try to outdo each other and have more tags. This became a popular activity in Brooklyn area. The form of graffiti done with the use of spray cans could be called traditional art, because it came from different communities from different cities practising similar methods of graffiti on walls and trains. Graffiti to the communities that were of a higher class than these writers did not see it as art; they saw it as vandalism and illegal work. Bando, a graffiti artist stated ‘’I have a saying from very long ago. Graffiti is not vandalism, but a very beautiful crime.’’ pg. 72, Henry Chalfant, 1987. Spraycan Art (Street Graphics / Street Art). First Edition Edition. Thames & Hudson.

The technique of ‘’bombing’’ can be described, as painting many surfaces in an area that might be considered illegal to paint on.
It was an act that the writers enjoyed doing because it was more valuable to the writers as they were happy and proud to see their work viewed on the subway trains, though it was risky to find the time to ‘’bomb’’ these trains, that is what made the act of ‘’bombing’’ appealing. Another reason why graffiti is a notion that brings the idea of protest and vandalism is because artwork or drawings was seen more in gallery than on the outside of museum walls and artists that had their work posted up in galleries were seen as educated and proper. Though youth residents from rough areas in New York felt ‘’People will never really understand what graffiti is unless they go to New York to live surrounded by abandoned buildings and cars that are burnt and stripped and the City comes out saying graffiti is terrible, but then you look around the neighbourhood and you’ve got……something positive.’’ Brim pg 17, Henry Chalfant, 1987. Spraycan Art (Street Graphics / Street Art). First Edition Edition. Thames & Hudson.




Pg 17, Henry Chalfant, 1987. Spraycan Art (Street Graphics / Street Art). First Edition Edition. Thames & Hudson.

Lee Quinones and Fab 5 Freddy, writers from New York became well known for their artwork around the city were asked to exhibit their work in Bruni’s Galleria Medusa in Rome.




Pg 15, Henry Chalfant, 1987. Spraycan Art (Street Graphics / Street Art). First Edition Edition. Thames & Hudson.


This is an example of where value of money has been placed on artwork that belonged in the streets and trains. Exhibiting these graffiti artwork up in galleries helped reduce the notion of it being illegal and violent. If graffiti is seen as violent or illegal then it’s value in society would not be valued but in return it does not reduce the value of the artist’s work, ‘’Many parents in the United States disapprove when their children come home wearing B-boy style clothes…. They say it makes them look like hoodlums. The parents recognize that this style is symbolic of their children’s allegiance to street rules.’’ pg 12, Henry Chalfant, 1987. Spraycan Art (Street Graphics / Street Art). First Edition Edition. Thames & Hudson.




Graffiti on walls was seen more since the MTA (Metropolitan Transit Authority) tightened their security and tried to eliminate bombing on trains, murals on walls were created as a way of bringing the community together. The use of walls was also a public media outlet for these writers; they helped voice out their opinions of the political and social system of their city.
People from the Brooklyn and the Bronx neighbourhood enjoyed seeing their areas transformed with art surrounding them, ‘’A different magic was at work here, that of a neighbourhood transformed overnight by a mysterious hand. Suddenly to come upon a mural by Lee is like finding a treasure in a cave.’’ Pg 8, Henry Chalfant, 1987. Spraycan Art (Street Graphics / Street Art). First Edition Edition. Thames & Hudson.




pg 90, Henry Chalfant, 1987. Spraycan Art (Street Graphics / Street Art). First Edition Edition. Thames & Hudson.

Traditional graffiti that were seen on subway trains; walls and abandoned areas can be seen as more valuable but not in the sense of money but pride or respect. To the people living in these different cities and suburbs, the respect they got from having as many tags around was more important. The skill and time it took to do these work without getting caught made them value their artwork or drawings more, using a spray can to create these works is different than using a computer to create the same image. As technology advanced, graffiti art was not seen so much in the streets and the youth spent most of their time indoors.











On the flipside, with the use of technology, digital graffiti began to surface as seen in the images below.



Graffiti Technica - Graffiti debris collaboration. 2013. Graffiti Technica – Graffiti debris collaboration. [ONLINE] Available at: http://www.graffititechnica.com/3d_graffiti_debris.html. [Accessed 19 March 2013].



Graffiti Technica - Graffiti debris collaboration. 2013. Graffiti Technica - Graffiti debris collaboration. [ONLINE] Available at: http://www.graffititechnica.com/3d_graffiti_street_art_abandoned_warehouse.html. [Accessed 19 March 2013].
Graffiti Technica, is what he is known by, he has created the work shown above and also been working with photographers to help composite his work into images.
‘’Graffiti has always influenced me since the first time I saw works from trains on the way to the school... All the back industrial lots were covered in styles from generic tagging to intricately designed works. Back and forwards to school gave me loads of time to understand the styles and colors that were being used. It was so far advanced from anything that was in the modern culture that it was no wonder that people didn't understand it.’’
This type of digital graffiti has been influenced by traditional graffiti, neither is better than the other but both have different types of value depending on their factors.
Traditional graffiti seen in the hip-hop culture from the 90s had the artist’s history and stories of their heritage backgrounds; this is where the artists got their inspiration from and their style. There was also the topic of politics, which their views were conveyed through ‘’tagging’’ and ‘’bombing’’ trains or walls. That made the art ‘’raw’’ and ‘’fresh’’ because it was risky. The different styles of graffiti such as ‘’tagging’’, ‘’throw-ups’’, ‘’pieces’’ and ‘’wildstyle’’ helped define the different writers so they each had their own identity, for example, Lee Quinones’ style of writing was using the technique ‘’wildstyle’’. Around that period, technology was not advanced enough and kids still enjoyed playing outside and exploring their neighbourhood.
These factors in today’s times does not match those in the 90s, with advanced technology that allows different types of computer software to imitate the act of writing. Graffiti Studio is a software that describes itself as, ’ Graffiti Studio is a piece of software for spraying and drawing graffiti without causing anybody financial damage.’’  Graffiti Studio - Freeware - EN - Download.CHIP.eu. 2013. Graffiti Studio - Freeware - EN - Download.CHIP.eu. [ONLINE] Available at: http://download.chip.eu/en/Graffiti-Studio_1066113.html. [Accessed 18 March 2013].

It states ‘’without causing anybody financial damage’’, this puts a negative turn on graffiti already because software is using the negative notion to help promote their software without capturing the essence and risk that writers experience when they go outside to find a surface.
Graffiti Technica’s method of using technology to create his own style of graffiti does not hold the same stories or heritage, though he has been inspired by the styles from the 90s he has not taken the risky part. The negative notions that traditional graffiti faced might not be the same here because he is not vandalising any public surface so people may not be quick to judge his work from a negative angle. Instead, some people will see it as good graphic art and be fascinated by the style and appearance of the work. Since it is seen on a computer screen, it can be said that there is already the barrier of technology keeping the person from viewing the work in person on a wall or train because viewing those types of graffiti in the areas it was mainly seen in the 90s means these people would have to take the risk of going to that area in New York, Brooklyn and the Bronx were considered rough boroughs at the time. The feeling of being intimidated is not present anymore. The fact that it is digital and this generation is used to seeing work on Internet and computers means that his distribution increases and reaches a wider audience. The way that writers would get known and have their work viewed by many people was placing it on trains, these trains travelled through most of New York and that got people talking about this new type of art. It would take time but slowly, writers popularity grew so it made sense that the more ‘’tags’’ or ‘’pieces’’ they drew the more their work would be recognised if that was the path they wished.
Now there are social networks such as MySpace that allow pictures to be posted which can later be shared amongst many other users increasing the amount of people that can view your work, such as Graffiti Technica’s art.
Here the idea of distribution and whether this would increase the work’s value can be discussed.
A writer’s work from the 90’s can be said to be valuable than a digital graffiti artist’s work because it was not easy to copy or imitate without understanding the different styles and people who lived outside Brooklyn and the Bronx boroughs could mainly catch a glimpse of the work each time a train went by. This meant if people enjoyed viewing these works they would have to wait for a certain train or visit these boroughs to view more work done by these writers.
Digital graffiti in this modern times, can be viewed by people from different continents through the use of Internet, however the work could still be valuable because it might have taken a long period of time and practise to make it aesthetically pleasing. With the factor of distribution, it can also be argued with the type of tool used. The digital graffiti software means you don’t have to buy spray cans of different colours but just need a computer to be able to operate it or find surfaces to write on. However, writers from the 90’s had to buy these spray cans to be able to produce their work and find surfaces to write on which was difficult due to the strict rules on vandalism.
Both traditional and digital graffiti is classified as public art because it is meant to be open to the public, ‘’Whether it’s done on trains or walls, spraycan art is a form of public art. Writers everywhere concur in their desire to bypass the system and the normal channels for exhibiting art that are more often than not, closed to them anyway.’’ King Pin ‘’Pg 10, Henry Chalfant, 1987. Spraycan Art (Street Graphics / Street Art). First Edition Edition. Thames & Hudson’’ , though just as the spray can art is open to those who take public transport and live around to the rough areas, digital art is available to those with a computer and internet connection. Old school writers from the 90’s could consider the new digital graffiti to be less culturally ‘valuable’ because these digital artists may not have lived in the similar areas or brought up in these harsh conditions so some writers might not understand how spray can art can be similar to digital graffiti, though the main different is that one uses technology to produce the work.

In conclusion, to decide whether traditional graffiti art is more valuable than digital media graffiti would mean that the term ‘value’ should be considered based on specific factors such as money, culture or society. This is because society always has mixed views from the youth to the elderly and each has their own story to express through their art.
If basing the idea traditional graffiti has more money and culture ‘value’ than digital media graffiti, then that can be correct. The writers from the 90’s were ‘’proud of the history of the development of graffiti style, of the ordeals they have had to face to paint trains and the harshness of inner-city life that has had to come to terms with.’’ pg 9, Henry Chalfant, 1987. Spraycan Art (Street Graphics / Street Art). First Edition Edition. Thames & Hudson’’
 The youth that grew up around the time graffiti began to be seen on trains and walls valued their heritage and mastered the skills to prove themselves the best writers of their town or city so when viewing a writer’s art, it told you their story. These stories could not be bought with money and these writer’s did not produce the same art on different walls. ‘’..Style was part of it, but you had to have a lot of good pieces, hundreds.’’ Pg 25, Henry Chalfant, 1987. Spraycan Art (Street Graphics / Street Art). First Edition Edition. Thames & Hudson’’
However, for digital media graffiti in today’s modern times, based on money and culture value trying to sell artwork that may have the same style as it did from the 90’s but done in a different method can be hard. It is more special if a small number of people can access this work, makes it more valuable. Digital graffiti created is just keeping up with the modern times and can be aesthetically pleasing to this current generation that have grown up with ever advancing technology so this type of art work could be in high demand for parts of the youth and elderly culture.
This concludes that traditional art should not be said to be more value than digital media unless it is placed into contexts, such as money or culture. Even then, both are different types of art from different times.



Bibliography:


6)    http://www.clickinks.com/all-about-cave-paintings.html
8)    Henry Chalfant, 1987. Spraycan Art (Street Graphics / Street Art). First Edition Edition. Thames & Hudson.



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