Monday, 25 March 2013

3D World Magazine- ANIMAL LOGIC



Article from 3D World magazine, April 2013 issue pg 55, about the company 'ANIMAL LOGIC' http://www.animallogic.com/#Home


 These images are from their commercial work done Coca Cola to produce a 60minute animation to bring back the iconic Polar Bears back for the Super Bowl game this year.

The different shades of blue used to colour this environment really helps add depth, and the dark night lighting is calming. The light from the cave in the background adds mystery plus makes the viewer curious as to what inhabits the cave.


This environment would be nice to try and recreate with my skills level in Unity and Photoshop. So my next aim would be to try and create this and understand the perspective, lighting and shapes in this environment. Looking at this environment instantly tells me that my character is set in  cold area of the world or dimension high glacier mountains. This will be a way of applying my research to help my project.
some screenshots from the websites of some stills



FEAR  |  DISGUST  
 JOY  |   CALM  
 AWE
The environment that Animal Logic has created for these Polar Bear characters to live in, evokes the feeling of AWE. The blue hues and shades create the thought of wonder and amazement. To create an environment that would be conveying AWE would have to have the effect of wonder on the viewer.

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