Animator: Kazuto Nakazawa

http://www.youtube.com/watch?v=aVBqauVW2I0&feature=player_embedded#!

Asience

''Blending traditional Japanese tapestry styles with traditional cel-animation techniques, Nakazawa creates a haunting and otherworldly setting for a 60 second story of love and tragedy.
Fitting the traditional tapestry style, the story follows a Heian-era princess and her samurai suitor. Captivated by the woman’s beauty, the samurai climbs her hair Rapunzel-style to tryst with the princess. Her angry father discovers the truth though and the next time the samurai attempts to scale the castle, she cuts her hair, sending the samurai down, and ultimately herself, in a hail of bloody maple leaves. Her epithet, written in blood, translates as “Hair is the heart of a woman,” an old Japanese adage.'' Jason Sondhi

First of all, when watching the start of the animation, the viewer does not think it is a shampoo advert unless they've heard of the company 'Asience'. The story interpreted in this animation is not a new idea but the way it has been created and drawn is amazing. It's scenes  are beautifully coloured and using techniques such as composition, bright colours and shading to bring more depth into the scenes.

• The soundtrack is traditional instrumental asian music, it helps convey the emotions set in the animation.
• The princess' hair is significant in the animation, and the ending phrase 'hair is the heart of a woman' emphasizes the plot. 
• The character development is done well, the princess has been given a traditional japanese appearance of what was considered beautiful in the past for women and also having many beautiful leaves in a one of the scenes breeze around her helps to perhaps convey that she is as beautiful as nature.
• The cherry blossoms help to signify romance in this animation, this is done to send a visual message to the viewer so he/she understands what is going on. This advert leaves a mark in the viewer's mind because the story is mainly about love and tragedy which connecting to women everywhere and they in turn as a result, caring to buy the shampoo.